Pantone’s colour of the year

This year, the organisation has announced Very Peri as its prediction for the year ahead – describing it as “a dynamic periwinkle blue hue with a vivifying violet red undertone”.

“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” says Pantone in a press release. The company goes on to explain that the colour is chosen as a reflection of our changing physical and digital lives, trends in gaming, and the popularity of the nascent metaverse.

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