Not only bright and bold, but LUSH’s holiday packaging is also 100% recycled and reusable, and the ribbon is made from recycled drink bottles. In the theme of all things “fairy,” the brand’s packaging design is wonderfully eccentric, festive, and bound to make a statement under any Christmas tree. We love that the brand created packaging with a wild take on the holiday season, staying away from the overused and cliche red and green shades and, instead, exchanging them for yellows, pinks, and purples.
The packaging is for the “Fairy Christmas” gift set – a massive gift box full of Snow Fairy treats. The illustration/design is a colourful psychedelic bubblegum world based on Lush’s popular Snow Fairy products.
The packaging is 100% recycled and reusable, and the ribbon is also made from recycled drink bottles. All of LUSH’s products are animal free, not tested on animals and ethically sourced.
Graphic Design 