Toronto Time campaign

The bleak but powerful message was created by Toronto agency Berners Bowie Lee for the Toronto Association of Business Improvement Areas (TABIA), and aims to remind those dwelling in the city that shopping local could mean the difference between life or death for many independent businesses.
Toronto has had some of the strictest and longest-running lockdowns in North America, with gyms closed and indoor dining in restaurants banned since October 9. Non-essential retail stores have been restricted to curbside pick up only, while hairdressers and barbers have been shut down since November 23.
As the city slowly begins an easing of restrictions, Buy Toronto Time hopes to remind people to take action to help local businesses.

Credits:
Agency: Berners Bowie Lee
Co-founders/Creative Directors: Devon Williamson, Michael Murray
Production Company: Untitled Films
Director/DOP: Jesse Louttit

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