Daily Archives: 04/05/2021

Zoopla rebrand

As part of the rebrand, independent consultancy Zag and Zoopla’s in-house design team worked on the creation of a new logo, colour palette and overall design language. The new visual identity system is joined by updates to the products and services across both the Zoopla website and app, including the launch of a new homeowners hub called My Home.

The new design and brand experience aims to “connect more deeply with homemovers and bring back the joy and excitement in what can be an otherwise stressful, or at worst, transactional experience,” according to Neil Cummings, ECD and partner at Zag.

The rebrand feels somewhat familiar yet it brings energy and personality to a process that is painful for most people moving home, while the messaging comes with a certain warmth and sentimentality that has worked so well for the likes of B&Q during the pandemic.