Groceries are sourced from a mix of wholesalers and local independent businesses, including bakers and butchers, and delivered in plastic-free bags. Currently the service is only available in London, although there’s talk of Weezy eventually expanding to other cities in the UK, and founders Alec Dent and Kristof Van Beveren have already raised millions in funding.
Otherway’s branding reflects Weezy’s ‘hyperlocal’ promise, using shapes that are reminiscent of the signs, labels and bags you’d find in an old-fashioned grocers. According to the studio, even the logo is a “nod towards handwritten sign writing”.
The branding will appear on a series of outdoor ads spread across London, which include some appreciably relatable bits of copy including (our fave): ‘Current mood: Châteauneuf Du Pape and Haribo’.