The logo, which features an angular version of a two and six, drawn in a single movement, was decided by a popular vote held online.
The logo is used in two different colourways – silver and mix of red, blue and green – to represent the Olympics and Paralympics Games respectively. The logo itself is created in one gesture, as the film below demonstrates. This does give it a sense of movement, though arguably also makes the numbers less legible.
“Milano Cortina 2026’s strategy for a people-centric Games builds on the belief that we are stronger together – evident in its engagement of the wider public in this decision-making process,” continues Essayah. “Its determination to make Italy fall in love with the Games and the world to fall in love with Italy has been evident throughout this global initiative. We’re certain this affection will continue to grow over the next five years, inspired by this unique emblem design.”