Shrishti Vajpai developed the brand identity for Foodery, a fictive Thai food brand, for a project brief showcased during Design Week in Milan. The goal was to go against the grain, while also attributing elements of grid patterns and design cues. The clever use of cubes and grids to create words and images is both playful and minimalist. The predominantly black and white labels, contrasted by the colorful stickers with quirky slogans, is far from the conventional styles consistent with Thai food packaging.
The brief for this project was to develop special edition packaging for Thai food, specifically for the Design Week in Milan, to add value to a food delivery brand without a specific identity—Foodery. The aim was to enhance a simple food delivery system into an experience, using design as the theme.