“Graphic designers always look out for interesting examples of ‘found’ design, but there is something extra special, and relevant, about this new graphic language that has appeared over the past few months,” says Intercity creative director, Nathan Gale.
“I think it’s the bold, graphic shapes made from brightly coloured or chevroned 2-inch tape – combined with the heavily textured and well-worn flooring that it’s being stuck to. The contrast makes for striking visuals that I imagine designers all over the world have been documenting.”
Gale says the studio first created a grid, then digitally drew every character before committing them to tape. Some letters, such as the G and A, have stylistic alternates, and Intercity also created a set of eight oversized arrows – to reflect on the many pictures they’d collected of these in tape, out in the wild.
One Way is first and foremost a display face, and aimed mainly at shorter words being used at larger sizes – potentially paired with more elegant type.
“At a time when lockdown has given many people the opportunity to try new things and spend time ‘making’ at home, a handmade typeface seems fitting for the situation we currently find ourselves in.”
One Way is available for free, via Intercity.