Kia unveils a new signature-inspired logo

The logo design features a parallel between the stem of the K and the diagonal stroke of the A, which now has the appearance of being italicised, arguably costing the wordmark slightly when it comes to legibility. Although the symmetry of the wordmark loses it some of its handwritten look, there’s a clear rhythmic quality – like a waveform or a heart rate graph – that taps into the idea of movement at the centre of the new strategy and slogan.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s