SO Veganly is a natural delight. Utilizing a slim and sophisticated typeface for it’s logo, this Texas-based eatery appeals to a millennial audience. The hand drawn illustrations that adorn the bottles and boxes have an abstract look that feels fresh. Celebrating eating well with So Veganly with an earthly color pallate and a minimal design that speaks to how fresh their food is.
The concept of the re-brand was to embody the holistic nature and approach of the business with a fresh, intriguing and vibrant brand identity, incorporating hand-drawn illustrations and patterns that tell a story through design. SO Veganly is a place for everyone to come together to experience and explore nutritious vegan food, in way that that feels like home-cooked food, taking not short cuts in creating fulfilling meals in a space that celebrates nature’s finest ingredients.