The fast food giant is showing no signs of slowing down as we enter a new year, however, having just unveiled its first major rebrand in over two decades.
At the heart of the rebrand is a reimagined version of its existing logo, which ditches the reflective burger bun for a more stripped back design.
“The main difference now is that we adjusted the colour to make it more vibrant and more like the colours of food. And we adjusted the proportions of the bun to look more like the products that we sell.”
Meanwhile, a more in-your-face photography style using dramatic close-ups to communicate the fast food chain’s recent emphasis on its fresh food credentials, plus a new illustration style, adds a playful touch to the overall look.