Monthly Archives: February 2021

Anthony Burrill 7-storey-high mural for Leeds

Burrill worked together with multidisciplinary studio Bread Collective, street art initiative In Good Companyand property business King & Co to bring the mural to life. The first ideas for the piece came in mid-2019, though In Good Company founder and curator Laura Wellington says the design “couldn’t feel more relevant for the current time”.

“From the start, the plan was that this piece will be here for the people of Leeds for centuries, but I think it’s the perfect message of unity to start 2021 – a year when continued connection and community will be so vital,” she explains.

Burrill studied graphic design in Leeds, and says the city left a “powerful imprint” on him and his artistic practice – something he’s been able to pay back with the piece. Its big type and simple message is characteristic of the artist’s work, but does feel particularly resonant in a time when togetherness can feel like a distant concept.

Skincare Packaging

The design for Woodlot Skincare puts the relationship we have with the world on display. Utilizing a striking sans-serif typeface that is both earthy and modern, as well as jewel colors highlighting the variety of nutrients this world provides us, Woodlot is a decidedly feminine skincare line that doesn’t alienate the consumer who loves skincare. My favorite design element has to be the flecked patterns on the side of each product variant, a beautiful reminder of everything that makes up the Earth and allows it to give back to us.

Editorial photograph
Editorial photograph

Arithmetic’s packaging program for Woodlot Skincare is an ode to this love story. One of patience, of whole love for the earth and in that, self-love. The myriad of metallic fleks and muted jewel tones adorning the boxes are inspired by Mother Earth’s jewelry box of minerals and stone.

A personal conversation written about a woman’s journey from the vanity of human desire to the purity of self love. In a world of heavily marketed cosmetic and skincare brands on perfectly adorned models, our idea of beauty and youth can be skewed, even when we claim to have a healthy reflection of what we see in the mirror, the inner critic speaks loudly at times.

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Typeface based on sticky tape

“Graphic designers always look out for interesting examples of ‘found’ design, but there is something extra special, and relevant, about this new graphic language that has appeared over the past few months,” says Intercity creative director, Nathan Gale.

“I think it’s the bold, graphic shapes made from brightly coloured or chevroned 2-inch tape – combined with the heavily textured and well-worn flooring that it’s being stuck to. The contrast makes for striking visuals that I imagine designers all over the world have been documenting.”

Gale says the studio first created a grid, then digitally drew every character before committing them to tape. Some letters, such as the G and A, have stylistic alternates, and Intercity also created a set of eight oversized arrows – to reflect on the many pictures they’d collected of these in tape, out in the wild.

One Way is first and foremost a display face, and aimed mainly at shorter words being used at larger sizes – potentially paired with more elegant type.

 “At a time when lockdown has given many people the opportunity to try new things and spend time ‘making’ at home, a handmade typeface seems fitting for the situation we currently find ourselves in.”

One Way is available for free, via Intercity.

Treat Yourself With diptyque’s

If you’re into fancy candles—and you should be—the name diptyque is top of mind. 

From queens and kings like Bey and LeBron, the Paris-based scent experts have satisfied clients with coveted and renowned candles for 60 years. With six decades of delivering the highest quality scented essentials under their belt, the fragrance house has now released a commemorative series of candles celebrating their graphic and olfactory legacy in a striking collection worthy of the French firm’s heritage.

Editorial photograph
Editorial photograph

diptyque’s Graphic Collection includes a series of four classic scents – Berries, Fig Tree, Tuberose, and Roses, with throwback labels and geometric designs that are just as hypnotizing now as they were 60 years ago. Thousands of laid-out lines in different kinetic patterns dance around the organic flame when the candle gets lit for a transcendent, multi-sensory experience. The marrying of fire and graphics change depending on your vantage point, creating infinitely new occurrences for those discerning enough to light the very best.

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Waterford rebrand

The original logo was monochrome, cast in a serif typeface, which felt a little old-fashioned. To update it, the agency has redrawn Waterford’s icon and work mark, inspired by the brand’s signature Lismore cut, which references the battlements and windows of Lismore castle in Waterford. The new logo uses these cuts as letterforms as a nod to its craft, with the original Waterford cross section of the W still retained. 

The clean cut of logo creates a contemporary interpretation and this was one of Identica’s biggest tasks: to reframe the brand as “desirable and relevant to a younger audience”. In the past the brand has actively built the perception of being saved for special occasions, but now wanted to create the idea that Waterford is a beautiful product that can “transform everyday moments to make them truly special”. 

The new colour palette also helps to modernise the brand, as it combines a dark moody green with a molten orange. The combination is a tribute to the “elemental starting point” of each crystal piece. Waterford’s famous seahorse also got a makeover, with Identica redesigning the character to feel like a “modern shorthand” of the brand. 

“The brief was one that many established brands have faced; how do we retain the essence of Waterford’s rich history, craftsmanship and Irish heritage but ensure that these feel relevant, compelling and desirable for a younger audience?” says Richard Clayton, Identica’s creative director. “I was hugely inspired by walking around the workshops, in awe of how the craftsmen were shaping the molten crystal using simple wooden paddles, how the crystal cutters manipulate small and huge crystal pieces over the diamond cutting wheels creating complex and delicate patterns.”

Coca-Cola doing thing differently

In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better year ahead.

In addition to buying the packs in-store, consumers in Europe can buy a personalised can of Coca-Cola Original Taste or Coca-Cola Zero Sugar through a new online store, which can be sent direct to loved ones (or to your own home, natch). Shoppers can also buy cans featuring the resolutions of celebrities including Katy Perry.

Kia unveils a new signature-inspired logo

The logo design features a parallel between the stem of the K and the diagonal stroke of the A, which now has the appearance of being italicised, arguably costing the wordmark slightly when it comes to legibility. Although the symmetry of the wordmark loses it some of its handwritten look, there’s a clear rhythmic quality – like a waveform or a heart rate graph – that taps into the idea of movement at the centre of the new strategy and slogan.

Veganly Is SO Adorable

SO Veganly is a natural delight. Utilizing a slim and sophisticated typeface for it’s logo, this Texas-based eatery appeals to a millennial audience. The hand drawn illustrations that adorn the bottles and boxes have an abstract look that feels fresh. Celebrating eating well with So Veganly with an earthly color pallate and a minimal design that speaks to how fresh their food is. 

Editorial photograph

The concept of the re-brand was to embody the holistic nature and approach of the business with a fresh, intriguing and vibrant brand identity, incorporating hand-drawn illustrations and patterns that tell a story through design. SO Veganly is a place for everyone to come together to experience and explore nutritious vegan food, in way that that feels like home-cooked food, taking not short cuts in creating fulfilling meals in a space that celebrates nature’s finest ingredients.

Editorial photograph
Editorial photograph
Editorial photograph

Burger King rebrand

The fast food giant is showing no signs of slowing down as we enter a new year, however, having just unveiled its first major rebrand in over two decades.

At the heart of the rebrand is a reimagined version of its existing logo, which ditches the reflective burger bun for a more stripped back design.

“The main difference now is that we adjusted the colour to make it more vibrant and more like the colours of food. And we adjusted the proportions of the bun to look more like the products that we sell.”

Meanwhile, a more in-your-face photography style using dramatic close-ups to communicate the fast food chain’s recent emphasis on its fresh food credentials, plus a new illustration style, adds a playful touch to the overall look.