Daily Archives: 15/01/2021

Kellogg’s breakfast waffles

Kellogg’s latest trio of breakfast goodies includes Birthday Cake, Unicorn, and Mermaid waffles, though, surprisingly, they don’t carry Eggo’s branding. Birthday Cake is flavored just like its namesake with added sprinkles, Unicorns are cotton candy-flavored, and Mermaids are blueberry-flavored. The frozen waffles are just as colorful as they are sweet, and a far cry from the standard and mostly sad-looking frozen waffle, but not by much.

Editorial photograph

The packaging for the new waffles are certainly much better looking and features bold and whimsical typography, fun illustrations, and playful color palettes. The Unicorn’s box is purple-dominated, with a winking mythical beast within the clouds. The last letter in Mermaid wraps under the entire word, turning into a siren’s tail, while Birthday Cake uses a nostalgic custom type with a candle subbing in for a lowercase “i.” The execution is a laser-focused punch of pretty, so good luck prying these from a Disney Princess-obsessed kid’s grubby mitts.

Editorial photograph