Every day should begin and end with a good cup of tea.
Thankfully, Four O’Clock is a a cut above some of the generic tea brands on the market. Utilizing a rich navy that stays consistent across flavor variants, each rectangular box sports stylized images of the flavors contained within the tea, with cinnamon sticks breaking and chai leaves blooming.
Each variant features a color strip that denotes that the tea’s flavor will be rich and tranquil. The bright colors are inviting and pair beautifully with the elegant serif font that makes up the logo. Our favorite element is a small touch-a simple tea leaf emerging from the letter “R.”
We worked closely with the company’s founders, mother and daughter, to elaborate the brand strategy and creative development of this new design. Bold, curious, generous, pure and creative the Four O’Clock brand is Obsessed with taste. The black/dark color was part of the Four O’Clock brand equity. We changed it to a blue/black more unique tint and added vibrant, appetizing and bright colors to not only convey the idea of bold flavors and generosity, but also make the brand color blocking more distinct and visually attractive.