Challenger Bank Hay gives finance a friendly feel

New Australian challenger bank Hay has centred its identity on a friendly, informal tone, sitting it comfortably among the cohort of fintech start-ups that are putting a clearer, more human spin on managing finances.

The colour palette and constituent parts of the logo share parallels with messaging platform Slack, reinforcing the idea that challenger banks like Hay are closer to tech startups than seemingly staid traditional banks – a perception that’s recently prompted the likes of NatWest and First Direct to experiment with new positioning.

Hay bank
Hay bank
Hay bank

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