Who knew a take out bag could be a statement piece?
HUXTABURGER wanted to create a clarified brand position that clearly identified their community and allowed for improved social uptake & engagement. By Refining and articulating the brand story and messaging framework, the aim was to capture and communicate the brand’s personality, which had previously been disconnected in visuals and voice.
The design inspiration came from graphic landscapes that took inspiration from destinations in which Huxtaburger operates and the visual look of the ingredients they use. The characters that you’ll discover throughout the visual identity embody Huxtaburger’s brand positioning by portraying people doing extreme things. The typography/logotype design was a refresh of the existing logo, uniting past and present with added confidence and strength.