Daily Archives: 18/08/2020

Mario Badescu rebrand

Designed by ArtCenter student Tallulah Villareal, the concept line uses muted colors and striking typography to reinvigorate the timeless brand for a new generation. Plus, the introduction of sustainable elements might just push the skincare brand into the future. 

Mario Badescu’s mission has always been to brighten up the world with their time-tested skin care products and treatments. With a commitment to providing customers with the best ingredients and best services, the look of the product became secondary.

Editorial photograph
Editorial photograph
Editorial photograph

Vasava uses hand-drawn type to reimagine children’s classics

Barcelona-based agency Vasava takes a trip down memory lane by reimagining classic children’s book covers in a bid to encourage a new generation of readers.

Some of the titles Vasava has renewed, such as Treasure Island and Around the World in 80 Days, are books less popular with kids today, so the agency adopted an eye-catching concept. “We incorporated illustrations into the lettering, creating vignettes, which would act as a visual synopsis for each novel,” says the studio. “The comic book style was paired with bright colour palettes to create a happy and inviting collection of books that any kid would proudly display on their bookshelf.”

Cover for Alice in Wonderland

Each title has its own lettering which hints towards the story within, such as Peter Pan’s flowing type that makes the reader think of pirate flags and Wendy’s old-fashioned nighty. To really bring the covers to life though, Vasava took a detailed approach when deciding what the illustrations should contain and they started by highlighting the key characters, locations and objects from each of the novels. 

Cover for Peter Pan

The collection of covers pop with vibrant, clashing colours and are crammed with intricate illustrations. What ties the whole series together is the vintage treatment of each title, reinforcing the idea of the books as literary classics.

Cover for Jungle Book
Cover for The Wizard of Oz