Penagram helps sparking water

Editorial photographPentagram took a colorful approach with a rounded and organic linear pattern as the base for the logomark. The design found inspiration in the natural ingredients that comprise the sparkling water, as well as the brand’s name, creating a virtual wellspring of CBD goodness. The cans are only partially draped in color with the top and bottom exposed, showcasing the naked, natural aluminum.

The linear art is extensible and expressive, and that versatility gets used to exceptional effect in their promotional materials, packaging, merchandise, and social media. The line pattern can also get molded to almost any shape, in countless color palettes while giving off a chill, retro vibe that’s on-point for a CBD-infused brand.Editorial photographEditorial photographEditorial photograph

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s