The brief, which is being managed by Talenthouse, calls on agencies, creative communities and individuals to come up with “iconic and visually arresting” content spanning illustration, audio, video and copy. The content can be related to any of the UN’s key messages around the actions that the public can take to help combat the virus, which include personal hygiene; physical distancing; knowing the symptoms; kindness contagion; myth busting and do more, donate.
“This is the first time that we are fighting a war where everyone is on the same side,” says Clare McKeeve, CEO of Talenthouse’s parent company, TLNT. “Looking back at how the famous Rosie the Riveter and Your Country Needs You posters galvanised the public into action during wartime, we believe the creative community can create today’s iconic posters, images and artwork to impact all communities across the world as part of this global mission to help save lives.”
Image by Kaiq
The open brief is running until 9 April, and submissions will be made available for local authorities, organisations, brands and the public to download from Talenthouse’s website. A panel of industry experts will also be selecting a number of winning submissions to be shared more widely across a range of media channels.
To read the full brief and submit your work, head here
French beauty chain Sephora has launched a new campaign called The Unlimited Power of Beauty, which signifies a shift in its brand positioning. “The Unlimited Power of Beauty is a new, powerful campaign that is deliberately different from previous years,” explains Olivier Vigneaux, the CEO for BETC Digital. “It is both universal in its casting and intimate in its tone and imagery, allowing viewers to see themselves in the story and discover the potential of their own beauty.”
The three-minute ad, directed by German creative Jonas Lindstroem, tells the story of a woman’s relationship with her reflection throughout her life. Tender and intimate, we follow the lead character from childhood to adulthood and are taken through relatable moments of both doubt and strength.
From experimenting with vivid makeup as a young girl to using it as an adult as a confidence boost after a hard day, the ad aims to highlight how the same person can explore the many facets of beauty in a lifetime, and even in just one day.
The campaign signifies a more grounded approach to the way we use makeup and beauty products, taking us away from the more theatrical. It acknowledges the ways in which beauty has evolved, going beyond catwalks and magazines, and how it can now be presented to us through friends’ selfies or uploads from influencers.
Instead of a wall of red dots and complex charts, users can now easily parse confirmed and recovered cases, alongside total deaths. Not only is this more neutral, but it allows for a broader range of information to be processed and, more importantly, absorbed by the user. Now, color is working in tandem with the data to support transparent and effective communication.