Superunion has been working with LSO since 2017, when it launched a new brand identity for the orchestra inspired by the movement of conductor Sir Simon Rattle’s baton. Previous campaigns have featured CG artwork based on Rattle’s hand gestures, but for LSO’s 2020/21 season, Superunion opted for a different approach, teaming up with Found Studio and dancer Ella Robson Guilfoyle to create a dramatic live-action dance film.
The campaign takes inspiration from the theme of LSO’s upcoming programme, ‘Dancing on the edge of a volcano’, which will see the orchestra perform work created in Europe in the first half of the 20th century. According to Rattle, the phrase was used by Austrian composer Alban Berg to describe the atmosphere in 1930s Germany and captures the mood of an era that produced “some of the darkest music possible”.
For the first shoot, Superunion filmed Robson Guilfoyle performing a series of short dance sequences based on Rattle’s movements (which were recorded using motion capture) while wearing colourful clothing. Footage was captured from above at 50 frames per second using 5K cameras. Guilfoyle then performed a series of movements with flares, sparkles, smoke grenades and chalk dust, which was filmed at 100 frames per second.