Gigitt the new chips

Editorial photographWidarto Impact recently unveiled their work for Gigitt, a new brand of vegetable chips. In order to stand out from the rest of the pack, they chose to rely on type rather than images of ingredients or the food itself.Editorial photographWidarto Impactdeliberately do not display photos of vegetables, as this is too commonly used in snack packaging. We replace the role of food photos with wide typography, which is to strengthen our impression of displaying bright packaging colors. We help clients start with the Gigitt logo design system, system design, brand guidelines, typography, and packaging design.Editorial photographEditorial photographEditorial photograph

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