Moa Hunter honey packaging

Makuna honey, a variety of honey found in New Zealand and highly sought the world over, has been harvested by the Maori since ancient times. That history is reflected in the branding and packaging by agency Kallan & Co for Moa Hunter Prue Makuna HoneyEditorial photographEditorial photographEditorial photographEditorial photograph

Each box is hand made, with Manuka oil brushed into the base, allowing for the aroma of the Manuka bushes to enhance the experience of opening the package. Each jar of honey is assembled by the family, with a hand-woven string and is then finished with a wax seal of the Moa Hunter logomark.

Editorial photograph

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