“Eco at Heart create beautifully designed reusable and environmentally-friendly products. A trip to Bali left brand founders Stu and Davina feeling shocked at the amount of plastic-covered beaches they encountered. They later learnt that Indonesia is the second-largest (after China) contributor of pollutants in the ocean and it was evident that single-use plastics, particularly straws – were the most problematic items.
With the ocean providing the main visual inspiration behind the brand, we took references from the coastline to develop the identity system. I created a series of watermark patterns to convey the organic essence of the business and convey a feeling of calm with soft shapes and natural textures.”