The exhibition, at the Crypt Gallery in Norwich, features the work of five design agencies – Spin, A Practice for Everyday Life, North, Muir McNeil and Graphic Thought Facility – that have each contributed a poster design for the show, as well as a piece of graphic design work that best illustrates each agency’s individual practice. The exhibition was organised by Andy Campbell of Norwich School.
Spin poster for Share
A Practice for Everyday Life poster for Share
North poster for Share
Muir McNeil poster for Share
Graphic Thought Facility poster for Share
Share is something of a rarity by placing graphic design in an exhibition format. While such shows do sometimes crop up at design-focused galleries, graphic design all too often only makes the walls of an exhibition space in the form of promotion or wayfinding. Campbell suggests that because graphic design is commonly set to a brief, it tends to remain framed within that context, rather than as a standalone piece of creative work.
However, he believes graphic design is worthy of an exhibition in how it slows it down and makes us look at the work with a different focus. “I think this is true of all the design-based subjects,” Campbell says. “Some work better than others in the exhibition format. [It] allows one to cherish the design of the work, in a way it takes the viewer closer to the creative part of the process, so they can take time looking at the use of colour, the feel and form of the typography, the format and the material, the things that the designers will have cared for and about.”