Daily Archives: 12/12/2019

Apple’s Christmas ad is a festive tearjerker

It’s not often advertising is genuinely moving but The Surprise really tugs at the heartstrings, and you could be forgiven if you well up slightly watching it. The background music, borrowed from the equally heart-wrenching film Up, only adds to the emotion.

The ad – which was created by Apple’s agency TBWA\Media Arts Lab, and directed by Mark Molloy – isn’t the first time the tech giant has shown a more relatable side to phones and tablets.