Daily Archives: 10/12/2019

Ikea’s first Christmas ad

Ikea has a reputation for creating refreshingly unconventional ads. Recent campaigns have featured everything from breakdancing curtains and cushions to recreated versions of the lounges from The Simpsons, Friends and Stranger Things.

The retailer’s first Christmas campaign in the UK and Ireland also eschews sentimental festive clichés, instead opting for something a little more obscure.

But with a number of quick home fixes, they soon manage to shut up their inanimate critics, and can crack on with their dinner plans unfazed.

While it’s good to see Ikea steering clear of festive schmaltz, the suggestion that we have to cover up that crack in the wall or replace an outdated but well-loved mirror at a time of year when we’re already up to our eyeballs leaves a slightly bitter aftertaste, meaning this ad ultimately lacks some of the charm of Ikea’s other recent campaigns.

Agency: Mother
Production Company: MJZ
Director: Tom Kuntz
Creative Director: James Sindle
Production Designer: Chris Oddy
Director of Photography: Chris Soos
VFX: Electric Theatre Collective