Daily Archives: 06/12/2019

M&S Christmas Jumper ad

When a seemingly innocent festive jumper takes on a life of its own, however, it swiftly turns into an all-singing and dancing extravaganza soundtracked by House of Pain’s 90s party anthem Jump Around.

The retailer brought in the director behind Beyoncé’s Single Ladies music video, Jake Nava, to help bring its vision to life, while the jumping metaphor is even carried through to a bouncing version of the M&S logo.

Creative Agency: ODD
Executive Creative Director: Nick Stickland
Associate Creative Directors: Turhan Osman, Loui Bowes
Art Director: Emma Jordan
Production Company: Cherry Studios
Director: Jake Nava
DoP: David Johnson