Meet Alan

As part of a brand refresh for healthcare company Alan, DesignStudio has created a fluffy digital mascot that’s designed to make people feel good.

The company currently offers health insurance in France, but has plans to expand across Europe. According to DesignStudio, the updated identity is meant to convey a warmer and friendlier personality that will stand out in the healthcare marketplace.The end result is well executed and certainly feels unexpected, but there’s a question mark around whether it’s all just a little bit too warm and fuzzy.