Teach First rebrand

The charity has ditched its “corporate” identity in favour of an all-encompassing rebrand that reflects its mission to create fair education for all.

The update was almost two years in the making, and required Teach First to “take a hard look at their brand”, says Johnson Banks. The charity wanted to move away from its previous style and embrace something bolder that would reflect its focus on tackling inequality and helping children reach their potential, while also conveying a “grittier, more direct tone of voice”.

The studio says the refreshed identity also needed communicate with a “bewildering array” of people, from graduates, teachers and headmasters to people considering changing career as well as government departments and corporate sponsors.