Let’s get talking again

A new ITV print campaign, created by Uncommon, continues a campaign that asks us all to tune back in – but to our own living rooms instead of the TV.

The ads remind readers of the value of stopping to check in on someone, ask how they are, and take a moment to have a chat – even if this means pausing the football to do so. It’s surprising to see a broadcaster encouraging viewers to take their eyes off the TV, but it’s all part of ITV’s Britain Get Talking initiative, which hopes to persuade people to communicate more and improve their mental wellbeing. It follows on from a series of TV adverts showing well-known ITV presenters offering a moment of quiet, in which viewers can turn to one another and chat instead.