True North has stripped back Gaddum’s branding to the bare bones, basing the charity’s new tone and identity on the idea of a supportive friend.
Despite being one of the oldest charities operating in the Greater Manchester area, The Gaddum Centre’s rebrand is anything but traditional.
Established in 1833, the charity provides health and wellbeing support to the local people, primarily dealing with therapy, advocacy and advisory services.
The new branding, conceived by Manchester-based agency True North, resembles the simplistic, type-based design that currently prevails in tech start-ups. Here, it aims to give Gaddum a friendly, approachable demeanour, reflected in both its clean aesthetic and the choice of pastel hues.