Beniamin Pop Brand Architect created the typographically-driven packaging for Kebun, a Romanian restaurant that serves kebab.
“Kebun is a packaging made for Condimental, an award winning Quick Service Restaurant (QSR) chain from Bucharest, Romania. Condimental’s purpose is to reposition the kebab product in the consumer’s mind. How would they succeed? By creating THE NEW KEBAB – a fresh kebab in a box with special ingredients (pomegranate, aubergine, homemade sauces) and no flat bread. ”“The name Kebun is a combined word from ‘kebab’ and ‘bun’ – which means ‘great, fine, pleasing’ in Romanian. The name has a very agreeable tune and its purpose was to underline a difference in regard to the regular kebabs found elsewhere along with the product’s high quality and healthy approach. While the competition is selling kebabs, Condimental is selling kebuns.”