“Bars not bottles” is the tagline for Holland & Barrett’s new plastic-free beauty range that is selling out at astonishing rates.
Ethique, a line of vegan and and cruelty-free soaps—which run the gamut from body bars, hair bars, face bars, and sustainable storage solutions—marks a first for Holland & Barrett, although with the July 7th launch marking a 300% increase in search results, and over 13,000 brand page visits, the sign from consumers is clear; sustainable beauty brands are in.
The bars come in paper boxes adorned with a playful, hand-lettered style script in vibrant jewel-tones that reflect the main ingredients and scents. They’re also ideal for those looking for cruelty-free products with a price-conscious budget, given that the soaps range from £5.49 to £26.99.
“By creating solid bars of beauty products without the water that makes up to 90% of a traditional liquid product, we hope to help combat the plastic pollution problem by providing consumers with a zero-waste alternative,” said founder Brianne West in Mirror. “After all, there’s water in your shower—why would you need more in your shampoo?”