Studio.Build designed the packaging, creating a minimal interpretation of sunlight peering through the leaves – in deliberate contrast with the more ‘full on’ approach of many other craft beer labels.

“We wanted the project to be in keeping with North’s overall look and feel – using shapes, lines, musical influences, repeating patterns and to look clean,” says the brewery’s Christian Townsley. “We were keen to steer clear of the more cartoony design work seen on beer cans – it looks great and works for some breweries but wouldn’t be the right fit for North.”

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