Firefox rebrand

Firefox’s logo featuring a fox with a flamelike tail wrapped around a globe has become instantly recognisable over the years. Developed by internet advocacy and software group Mozilla in the early Noughties, it is perhaps best known for its open source, free to use web browser.

Now, Firefox’s identity has been given an update as Mozilla unveils its new parent brand, with the aim of showing that its role goes beyond just its web browser function.

The design has been led by Ramotion Creative Director Michael Chu in collaboration with Firefox, and sees a more streamlined version of the circular fox tail symbol.

A series of icons have also been designed for the rest of Firefox’s offering, such as its encrypted file sharing service Firefox Send, and privacy-focused mobile browser Firefox Focus.

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