Sainsbury 150th advert

One of the oldest supermarket chains still running today, Sainsbury’s is toasting its 150th anniversary with a celebratory ad made in partnership with Wieden+Kennedy London. While Sainsbury’s Christmas spot fell a little flat and got lost among similar adverts telling similar stories, its anniversary film stands out as a vibrant celebration of a historic brand.

Creative Agency: Wieden + Kennedy
ECDs: Tony Davidson, Iain Tait
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Florence Poppy Deary, Ruby Norman-Curren
Director: Noah Harris
Production Company: Agile Films
Executive Producer: Myles Payne

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