One of the oldest supermarket chains still running today, Sainsbury’s is toasting its 150th anniversary with a celebratory ad made in partnership with Wieden+Kennedy London. While Sainsbury’s Christmas spot fell a little flat and got lost among similar adverts telling similar stories, its anniversary film stands out as a vibrant celebration of a historic brand.
Creative Agency: Wieden + Kennedy
ECDs: Tony Davidson, Iain Tait
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Florence Poppy Deary, Ruby Norman-Curren
Director: Noah Harris
Production Company: Agile Films
Executive Producer: Myles Payne