Pentagram rebrand Hay Festival

Designed by Marina Willer, the new identity centres on a colourful tree symbol which represents the different branches of work that the festival’s organisers carry out today.

Already a well-established brand, Pentagram Partner Marina Willer was tasked with helping the team behind Hay Festival to better express visually what they do on a daily basis.

Willer has created an over-arching brand identity that spans the various locations and channels which are now a key part of the festival, as well as renaming the overall brand as Hay Festival.

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