In an important step for the retailer, some of its best-selling products including the Billy Bookcase and Karlstad Sofa now include optional add-ons that make them easier to use if you have a disability.
Ikea Israel has teamed up with two disability charities, Milbat and Access Israel, on its latest initiative, a series of add-ons to make its products more user-friendly for disabled people.
ThisAbles is based on research carried out by the charities and the retailer, which looked at what people with disabilities need in their home environments.
https://www.youtube.com/watch?time_continue=87&v=a0PA_VpLlDw
Ikea has developed 12 different hacks for some of its most popular products, such as a ‘glass bumper’ which stops wheelchairs from knocking into the glass on its Billy Bookcase, or a ‘mega switch’ which slides over the base of a Ranarp Lamp, making it easier to turn on and off.
Customers can download and 3D print any of the add-ons from the ThisAbles site, as shown in the campaign’s demo video by McCann Tel Aviv.
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