The Royal Zoological Society of Scotland have two main sites: Edinburgh Zoo and the Highland Wildlife Park. Very different visitor experiences.
RZSS provide visitors with fun, captivating and memorable experiences through active interpretation and personal engagement wrapped up in a sense of play. Inspired by the animals that they see and the conversations these provoke their aim is for young visitors to take that ‘empathy to action’ journey on their own terms, using mechanisms that appeal specifically to them.
To help meet this aim the RZSS. Tandem have developed a family-focused interpretation toolkit to use across a range of platforms: an activity-based learning journey guide, on-site interpretation, digital interactives, wayfinding, marketing initiatives and merchandise. This scheme has been designed to help the RZSS connect better with younger visitors and their families.
Central to the toolkit are two friends: Ruby & Zed. A creature from another Zooniverse and a girl from just down the road. Imbued with interpretive power, our two characters take young visitors on a secret mission full of challenges around the Zoo or Wildlife Park.