Featuring real-life labours and births, the European Parliament’s Choose Your Future film plays on our hopes and fears to encourage us to vote.
The subject matter is perhaps particularly pertinent for people in the UK, and doubtless the European Parliament had Brexit in mind when creating the campaign. According to them, a recent survey revealed that 80% of people believe that what unites Europeans is more important than what separates them. It also showed that many have worries or doubt regarding the future of Europe.
“The biggest act of hope and will to believe in a better future is putting a child into this world,” says Johan Køhler, Partner and Copywriter at & Co. “And this is not a political campaign. It’s not about who and what to vote for. It’s about why we vote and, in my mind, we vote because we have to deal with the challenges we face globally, unless we want to leave the coming generations worse off.”