Daily Archives: 30/04/2019

Doing something different- Audi new ad

Agency: BBH London
Creative Director: Psembi Kinstan
CCO: Ian Heartfield
Creatives: Freya Harrison, Gina Ramsden
Production company: Independent Films
Director: Johnny Hardstaff
Artist: Faultline featuring Rina Mushonga

In a world of generic car ads featuring shiny new vehicles and (usually male) good looking drivers, it’s often hard for car brands to stand out from the crowd.

Audi is one car manufacturer that has actually managed to make more of a lasting impact with its campaigns. BBH London’s Clowns spot for the brand, was a masterclass in how to turn something rather unsexy – safety features – into an emotionally compelling story.

Directed by Johnny Hardstaff, the campaign film takes place in an empty swimming pool, where the Audi A7 and the smaller A1 model take on the role of synchronised swimmers.

 

Agency: BBH London
Creative Director: Psembi Kinstan
CCO: Ian Heartfield
Creatives: Freya Harrison, Gina Ramsden
Production company: Independent Films
Director: Johnny Hardstaff
Artist: Faultline featuring Rina Mushonga