All 4’s redesign is part of a wider project to unite Channel 4’s various brands – last year, the broadcaster rebranded its digital channels to incorporate the ‘4’ logo created by Lambie-Nairn in 1982.
“The purpose of that was to strengthen the Channel 4 brands and create a greater visual connection between them all,” explains Alice Tonge, ECD and Head of 4Creative. “At a time when there are lots of different places to consume content, it’s really important for us to unite all our different brands, and the All 4 logo was the final piece of this puzzle.”
DixonBaxi created a new logo for All 4 based on the 2D version of Lambie-Nairn’s design. At the centre of the logo are two horizontal bars – one yellow, one teal – representing the progress bar and the play button which appear within the platform. These bars are used throughout the new branding alongside a extra bold, italic weight of Channel 4’s headline font, designed by Neville Brody for Channel 4’s rebrand back in 2015.