A world first, every headline for our Canary Wharf Residential campaign was created by a generative algorithm which we fed with words unearthed from over 30 years of Canary Wharf press articles. Our system takes the nouns and verbs from the archive of articles to create new 3 word slogans.
Acting as a metaphor for Canary Wharf as an increasingly diverse environment – our campaign uses the unexpected nature of randomised phrases to create a system that connects nouns, verbs and nouns to reveal thousands of possible word combinations, all with a positive, poetic feel, speaking into the power of the evolving community in this exciting area.
Graphic Design 