The morning cup of coffee is a sacred ritual for many people the world over. Look no further than the £20 million worth of coffee exported annually around the globe. If that’s not a convincing enough statistic, Americans drink 280.5 million cups per day.
That’s a lot of coffee, and the options are endless between massive corporations like Starbucks and Dunkin’ Donuts offering you coffee on the go and Folgers and Keriug making it easy to make at home.
In the midst of giants, we mustn’t forget about the local cafes and coffee shops or household names that deliver unique and fun flavors.
For Nathan Riley, design director of Bristol-based agency Green Chameleon, The Botanical Coffee Co. is a conceptual brand that delivers Columbian coffee beans and a variety of cold brew.
This project started as a fun way for him to improve his branding and packaging design skills. “I also wanted to create a product that I could see going to market, leaving the opportunity open for a coffee manufacturer to take it forward as a real-life product,” chimes in Riley.
As a conceptual product, Riley wanted to ensure the brand carried some real meaning behind it, which is where the idea of a coffee product inspired by nature came about. One thing led to another, and “Botanical Coffee Co.” was established alongside the visual direction to use organic patterns and colors.