Isokon Plus rebrand

Design studio dn&co has created a new identity system for Isokon Plus – the British furniture company.

A ‘+’ symbol now appears after the Isokon brand name – the company had been using the word ‘plus’ but dn&co designer Ed Hawkins says this “looked a little crude typographically”.

“We gave them a + icon because it’s more universal,” he adds. “It also puts the focus back on the Isokon brand and highlights this notion of collaboration.”

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