The Coca-Cola Company has been around for over a century, but they just experienced a first: Brody Associates unveiled a bespoke typeface inspired by the brand itself. The typeface—called TCCC Unity, which stands for The Coca-Cola Company Unity—is described by vice president of global design, James Sommerville, as “encapsulating elements from Coca-Cola’s past and its American Modernist heritage.”
Brody Associates produced a variety of weights and styles, giving it maximum flexibility to be used, to grow, and to evolve. It feels modern and versatile—easily able to roll out in all touchpoints. There’s also an app, TCCC Unity, in which the creators tell how the typeface’s personality came from the company’s visual heritage. It offers a unique peek at the process for creating it and even includes a selection from Coca-Cola’s archives to show what was used for inspiration.