Jack Renwick Studio has created a visual identity inspired by the Northern Irish landscape for a family-run chicken and vegetable farm in County Down.
Millbank Farm provides turnips, leeks and chickens to supermarkets including Lidl and Waitrose. Six generations have grown crops on the site since 1889.
The colour palette features a “leafy green”, “straw-like yellow” and “turnip purple” – inspired by the farm’s produce. Brand positioning emphasises Millbank’s farming expertise with the witty tagline ‘Experts in our fields’.
The identity has been applied to clothing, business cards, palette boxes, paper bags and product stickers as well as signage and livery. It is also featured on recipe cards and Millbank’s new website.