Online bookshop and publisher Counter-Print has released several graphic design books, covering everything from social media icons to crests and East Asian book covers.
Novillo was born in 1936 and was a cartoonist, artist and sculptor before specialising in corporate identities. He went on to create logos and icons for art galleries, construction companies, schools, festivals, banks, laboratories and the Spanish Socialist Party as well as designing Peseta notes.
Writing in the book’s introduction, Counter-Print’s Jon Dowling praises the timeless aesthetic of Novillo’s work and his lasting influence on graphic design. “The influence of his use of geometric shapes, simple, strong line-work and a playful, illustrative aesthetic can be seen in the work of many contemporary designers and has helped in keeping his legacy alive.”
The book contains over 300 pages of logo designs. It also includes a Q&A with Novillo in which he discusses his creative process, his inspiration and what makes a great logo.
Explaining his process when crafting logos, he says: “I strive to have a powerful semantic idea, I try to draw it in the best possible way … then I review it so that it acquires a pragmatic quality.”Cruz Novillo: Logos is published by Counter-Print and costs £19.50. You can order copies here.