JKR’s new branding for The Diana Award sees an uninspiring silhouette replaced with a 3D likeness of the Princess.
Its previous logo was an uninspiring – and not immediately identifiable – silhouette of Princess Diana. This has been replaced with a 3D likeness of the Princess created using photographs of her taken from different angles.
JKR worked with an illustrator to create the likeness after struggling to find a suitable photograph of Diana. The agency searched through hundreds of photographs (Diana was once the most photographed woman in the world) but found few that were taken side-on and decided to create an image instead.
The illustrator combined photographs to create a likeness of Diana’s head and shoulders. “We pieced it together from some photographs and used a little bit of artistic interpretation,” explains Sean Thomas, creative director at JKR.